The art of talent magnetism – How to connect your employer brand to the right target talent

The economy may be cooling off, but the search for talent is heating up. Organizations need to stand out and a standard employer value proposition won’t work for everyone.

If you want the right candidates quickly, you need to appeal to them directly and that means a tailored, segmented approach to employer branding.

In this webinar we discussed how organizations can connect their brand to the right target talent. We covered: 

• How to discover and articulate your specific talent segment value proposition from a well defined EVP.

• The latest techniques in targeted recruitment advertising.

• How OMERS successfully pivoted their employer brand to attract tech talent.

Hope you were able to join us!